Introduction to the Quiz Marketing Trend
In the era of modern marketing, "engagement" has become the key to determining the success of a campaign. Among the many ways to attract users, quiz marketing is becoming increasingly popular due to its brevity, fun, and natural approach to reaching customers.
NineQuiz has become one of the simplest and free marketing minigame creation software suitable for many users in Vietnam. Not just a basic quiz creation tool, NineQuiz also effectively supports marketing campaigns, especially in attracting attention and interaction from potential customers.
Why Are Online Quiz Minigames Useful in Marketing?
Increase Engagement Naturally
Users always want to know: "What type of person am I?", "What is my style?", "Which product should I use?"... Quiz minigames are the answer to those questions. Instead of just watching ads, they are playing a game – and actively learning about the product.
Understanding Customer Behavior
By analyzing the answers, you can better understand the preferences, needs, or problems of each user group. This is especially useful for market segmentation and optimizing remarketing content. Quizzes help you collect customer psychological data more subtly and accurately than any dry survey form.
Collecting Customer Emails
With NineQuiz, collecting emails with NineQuiz becomes very natural when you insert an email input form before showing the quiz results. This is an extremely effective way to build a list of potential customers without causing discomfort, as players are motivated to provide their email to receive their personalized results.
Attach Branding and Call-to-Action
You can attach your brand logo, choose a background image, and add a CTA (call-to-action) button at the end of the quiz to direct players to your product page, registration form, or TikTok Shop. Quizzes not only increase engagement but also serve as a bridge to actual purchasing actions.
Guide to Creating Marketing Minigames with NineQuiz
Step 1: Log in to https://ninequiz.com
- Use your Google account or email to log in
- Simple interface, easy to use for beginners
Step 2: Create a New Quiz
- Click "Create quiz"
- Select quiz type: Scored quiz, personality quiz, etc.
- Name your quiz with a curiosity-inducing title (e.g., "Which lipstick type are you?", "Your personality revealed through your drink choice!")
Step 3: Compose Questions and Results
- Enter questions + answers (3–5 answers per question is optimal)
- Assign points or result labels to each choice
- Add images or illustrative videos (optional)
- Use attractive images that match your target audience (e.g., product images for a cosmetics quiz)
Step 4: Add Email Collection Form
· In the "Results / Completion" section, enable the enter email to receive results feature
· You can activate other information fields such as: name, phone number
· Data is saved to Google Sheet or webhook depending on your configuration
· Tip: Add the line "Enter your email to receive exclusive offers for you" to increase the entry rate
Step 5: Share the Quiz
· Share the quiz link on Facebook posts, stories, TikTok bio, Zalo OA, email marketing, etc.
· Create an attractive thumbnail image to accompany the link
· Encourage players to tag friends or share results to spread virally
Suggestions for Hot Online Quiz Minigames
Quiz NameGoalSuggested CTA Which customer type are you? Segment users before remarketing View results & receive offers Which gift suits you? Choose a gift product for the campaign Send a random gift via email Your personality at work Lead generation for B2B/HR View personality report Which lifestyle suits you? Connect with brand lifestyle content View results & follow fanpage Which character are you in the X product universe? Increase product awareness Play now & share with friends
SEO Optimization Tips When Implementing Quizzes
- Include keywords in the quiz name (e.g., marketing minigame, product quiz, etc.)
- Write a blog review of the quiz + share how to play
- Embed the quiz into service/product landing pages running ads
- Optimize titles and meta descriptions with keywords: quiz marketing, create marketing minigame, collect emails with NineQuiz
- Use quizzes as a lead magnet in email funnels or nurturing campaigns
NineQuiz is currently one of the free NineQuiz software that helps you quickly create lively, fun online quiz minigames with the ability to collect emails and increase engagement naturally.
Creating marketing minigames is no longer difficult or expensive. With NineQuiz, you can start today with just a few simple steps and achieve impressive engagement results.
👉 Create your first quiz and test it with a small group of users – you’ll be surprised at how easily and joyfully your customer list expands!